1. A 5th grader should be able to understand your writing.
  2. A happy customer is the most powerful form of marketing.
  3. A mentor will always get you where you want to go faster and easier.
  4. Always keep your sales pitch as short and powerful as possible.
  5. An average product with great marketing will outsell a great product with bad marketing.
  6. Capitalize on your strengths instead of trying to do everything by yourself.
  7. Charge “high” prices so you can deliver more value for your clients.
  8. Compete on value, not price.
  9. Copywriting is 80% research and 20% writing.
  10. Don’t argue your prices; know what’s worth it and stand by it.
  11. Give value without expectations, and you’ll get 10x returns in the long run.
  12. Handle objections in the FAQ section of your landing page to increase conversions.
  13. If what you sell is confusing, nobody will buy.
  14. If you don’t think you can help a prospect, be honest.
  15. If you wouldn’t work with someone for a year, don’t work with them for a day.
  16. If your offer has a solid guarantee, it’ll result in more sales than refunds.
  17. It’s easier to sell an offer that solves a pain than one that fulfills a desire.
  18. It’s ok to fire clients that don’t align with your values.
  19. Keep learning to stay on top of what’s new in your industry.
  20. Marketing is about empathy.
  21. Memes are one of the most powerful forms of marketing.
  22. Never sacrifice your reputation for money.
  23. Never think you’ve arrived.
  24. People buy with emotion and then justify with logic.
  25. People don’t care about your offer; they only care about what it can do for them.
  26. People want to see pictures of your product or service in use.
  27. Persuasive writing sounds conversational, not academic.
  28. Quantify the timeframe of your offer.
  29. Sales are about listening.
  30. Sell the transformation, not the product.
  31. Selling a good product in a bad market is a losing battle.
  32. Social proof + scarcity + urgency + risk-free guarantees + bonuses = irresistible
  33. Specific words and numbers are more believable than broad ones.
  34. Start growing by saying “yes” to many opportunities, but continue your growth by learning how to say “no.”
  35. Study talented fiction writers so you know how to write engaging stories.
  36. Tell prospects your price, then shut the fuck up.
  37. The less you care about making sales, the more you make.
  38. The market isn’t “saturated”, your offer just stinks.
  39. There will always be a market for health, wealth, and relationships.
  40. There’s no such thing as too high a price, only too little value.
  41. Use headlines to steal attention and hooks to keep it.
  42. Use the same words and phrases as your target market to increase conversions.
  43. Use the words “you” and “your” in your copy to make it more engaging.
  44. Using pictures for written testimonials will make them more believable.
  45. Whatever business you’re in, study psychology, cognitive bias, and body language.
  46. When stating your price on a sales call, say, “It’s a one-time investment of ___,” not “the price is ___.”
  47. You become wealthy by becoming valuable, then by becoming scarce.
  48. You can be terrible at sales calls, even if you have a great offer.
  49. You don’t need a $2000 Macbook Pro, a $967 logo, or a $87.000 degree to start a business.
  50. Your O-to-hero story is one of your most powerful marketing assets.
  51. Your sales pitch shouldn’t be over 2 minutes.
  52. Your service or product should meet demand, not try to create it.
  53. The point of good writing is for the reader to understand. The point of good copy is for the prospect to feel understood.