Since we are almost 5000 members, I thought of creating something special.

Here are some of the best tips and techniques shared on this subreddit by Daniel and me.

On each number, there is the source of that technique.


1 – Act even if you don’t feel confident. Many people wait until they have enough confidence to do something, but it doesn’t work that way. You need to act and gradually the fear will diminish.

2. Give logical arguments against the inner critic. Since we are emotional creatures, we tend to exaggerate things. So, by using logic to counteract these negative thoughts, we ensure that we don’t get overwhelmed by emotion.

3. Stretch the comfort zone. If you have a certain fear, build a fear ladder – arrange things from least scary to the scariest. Face them one by one. And always remember the first rule.


4. When you listen attentively, you make people feel great and it also gives you the opportunity to better understand them.

5. Eye contact is one of the primary ways charismatic people make others feel important.

6. Conviction is extremely important. When you really believe in your idea or product, you’ll influence other people to have the same belief.

7. Don’t try to be perfect all the time. People will like you more after you make a mistake – but only if you are a competent person.

8. People are more attracted to those similar to them.

9. Synchronizing your movements with those of another person can increase the feelings of closeness, cooperation, compassion, and sexual desire.


10. People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.

11. If you want to persuade someone, you need to grab his interest first.

12. Use analogies, metaphors, and stories to explain in simple words complex topics. These tools are very effective to teach and persuade at the same time.

13. In general, we operate on autopilot because the brain likes to save energy. You can break someone out of autopilot by asking a direct question. At this moment, you have their focus, interest, and curiosity.

14. Research on personality traits and persuasion concluded:

· Fearful people were more likely to follow the crowd and be persuaded to act by people with authority.

· People with a malevolent profile were less likely to be influenced by authority figures, less willing to return a favor, and more likely to be persuaded if something was only available for a limited time.

· Socially apt people were more likely to be persuaded to do something if it helped maintain their commitment to something they’d done before.

15. If you want to change behavior, change the environment.

16. Stories can increase the persuasiveness of weak facts, but actually decrease the persuasiveness of strong facts.

17. Two-sided arguments are more persuasive than one-sided arguments, but only when you provide counter-arguments.

When you talk about the benefits of a particular action, accept that there might be some drawbacks but then offer counter-arguments that minimize the effect of drawbacks.

You’re basically overcoming objections before they even raise them.

18. If you have a big networking event, the only ice breaker you need is “Tell me about yourself”.

19. In job interviews and first dates, don’t focus on your talents – focus on the efforts you’ve put in to gain those talents.

20. It’s more effective to say “more and more people are doing what I say” than “X% of people are doing what I say”.

21. When uncertain regarding a choice, people tend to put more weight on the size of the reward than the probability.

22. People are more likely to believe that repeated claims are true, and higher intelligence and analytical thinking style offer no defense.

23. Make people feel needed.

24. When aware of an impasse, we will do anything to gain a sense of hope.

25. The more frequently we can get another person physically involved with us or our cause, the more we can expect their loyalty to remain intact.

26. People take for granted what they know they can have

27. People want what they feel they can’t have

28. When 25% of a group adopts a new social norm, the rest of the group follows suit.

29. People give preferential treatment to members of their own group, even if the group is completely meaningless.

30. A way to strengthen a group is by creating an enemy group.

31. People sometimes believe what they are told, but never doubt what they conclude.

32. One thing I’ve noticed about you

This phrase is powerful because you took the time to observe a unique personality feature. I’m not guessing, is a fact.

“One thing I’ve noticed about you is how comfortable you are with yourself, most people aren’t like that”.

33. The thing I’ve always admired about you

Using the word “admired” shows you appreciate and respect them.

And it can be a useful tool to defuse the situation when someone is being rough on you.

“The thing I’ve always admired about you is that you say exactly what you mean”.

34. Because – Use the word “because” and you’ll find others agreeing with you much more often.

People have an almost instant positive response to this word.

People decide emotionally, then justify with facts.

Build a lot of emotion into your argument, follow that with the word “because,” and then give a fact.


35. Humans want what other humans want.

36. The illusion of popularity. A certain brand is not the best in one category, but it might be in sub-categories.

They can say: “X number of products sold weekly”,” We’re the fastest-growing company,” “8 out of ten people love this”.

37. Flowery description in the menu affects the perceived taste of food.

A study showed that descriptive labels not only resulted in more

orders but also led the participants to rate those foods as tasting better than the identical foods with a generic name.

People perceive descriptions such as ‘tender grilled chicken’ to provide a higher value than just ‘grilled chicken’.

38. Anchoring is a cognitive bias for an individual to rely too heavily on an initial piece of information when deciding.

You raise expectations that the price of a product will be very high, then you break those expectations by giving a lower number.

39. People want to be excited. Build anticipation before big announcements to create more buzz.

40. Using envy as a marketing tool can backfire – people with low self-esteem can feel unworthy of the product.

41. Prior to the iPod, nearly all earbuds were black.

White earbuds not only made the iPod stand out but may have also created the impression that more people owned iPods than actually did.

42. How does your product help people? Look past obvious. Try to create the advertising message in a way suggesting that your product fulfills their desires.

For example, cosmetic companies don’t sell lipsticks. They sell romance.

43. Customers who get a free product are more likely to recommend it to others than customers who paid for the same product.

44. Too many choices make it harder to choose and make customers less happy with their final choice.

45. Consumers prefer brands that are authentic and are motivated by passion more than profit.